Privacy

Last updated: April 6, 2022

Introduction

This Privacy Policy describes the types of information Dog Cake Bakery LLC and any of its divisions or affiliates (collectively, “Dog Cake Bakery”, “we” or “us”) collect from and about you when you visit any of our websites where this Privacy Policy is posted (each a “Site”); when you use our mobile applications (each an “App”); when you visit or make a purchase at our stores, sites, (each a “Store”); or when you otherwise contact or interact with us offline (“Offline Services”). The Sites, Apps, Stores, and Offline Services are collectively referred to in this Privacy Policy as the “Services.” This Privacy Policy also explains how Dog Cake Bakery may use and share your personal information, as well as the choices available to you.

By using or accessing the Services, you agree that you have read and understood the collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

Information We Collect

Information You Provide to Us

We collect your personal information when you provide it to us, such as by purchasing products from us; leaving reviews or ratings of our products on our Sites; or when you contact or communicate with us. The personal information we collect directly from you may include your name, online usernames or account identifiers, postal address, zip code, email address, telephone number, gender, date of birth/age, and location information. We also collect certain categories of personal information from you in connection with specific interactions you have with us. For example:

  • When you make a purchase. If you purchase goods such as dog birthday cakes, pupcakes, dog candy or services from us at a store or online, we collect applicable payment information that you provide to facilitate the transaction, or that we need to fulfill your purchase. We also collect information such as your name and contact information in order to fulfill your orders or process returns. We may collect information from your government identification in the event you would like to return or exchange a purchase made with us, in order to prevent fraudulent activity. If you choose to use our curbside pick-up, or similar options we may offer, we also collect your vehicle’s make, model, brand, color and size, and your location information in order to fulfill your order.

  • When you create an account, download our Apps, or rate/review our products. If you choose to create an account on our Sites, download our Apps, or rate/review products we offer on our Sites and Apps, we will collect your name, online usernames or other account identifiers, email address, postal address, zip code, shipping address, telephone number, payment information, and information about your orders, purchases, shipments, and program status.

  • When you interact with us online, over social media, or in public. If you interact with us online, or on social media platforms such as Facebook, Twitter, or Instagram, we may collect your name, online usernames or other account identifiers, email address, and/or any media (such as photos) that you choose to share with us on those platforms. Our customer satisfaction surveys or product review tools may enable you to review our products online or using your mobile device. If you opt to participate in such features, we will collect your review in the format you submit it to us, as well as personal information such as your email address that correlates with your review. If you choose to sign such an online petition or similar advocacy form, we will collect the personal information you provide at that time, such as your name, email address, postal address, telephone number, and overall information about your participation in the petition. Some of our stores use video cameras in and around areas open to the public and our guests, and we may collect such video footage to prevent fraud and improve operations.

  • When you contact us. If you contact us via email, through a web form on one of our Sites, via social media, on a recorded customer service telephone number, or if you choose to participate in a survey, contest, or promotion with us or our service providers, we may collect your email address, online usernames or other identifiers, telephone number, location, date of birth/age, a recording of your call, and other personal information you provide to us.

How We Use Your Information

We may collect, use, retain, share, and store personal information collected from or about you for any of the following purposes:

  • To provide and improve the Services. We use your personal information – such as your address and transaction details – to fulfill, validate, manage, deliver, and/or track your orders and transactions; process payments; process and verify returns and refunds; provide and improve our customer service; and to facilitate curbside pick-up and delivery services. We also use your personal information to help us administer a Rewards Program. We also may use personal information to analyze and improve the performance, usage and operations of our Services using internal or external software and tools; to better understand who is using the Services and how; and to develop new products or services.

  • To communicate with you. For example, we use your personal information – such as your email address, telephone number, online usernames, and other contact information – to respond to your inquiries; to provide you with information about your account, purchases, transactions; to conduct surveys, sweepstakes, contests, and promotions; to facilitate the treatment of your pet or other pet health-related services; to engage with you over Site features such as product ratings/reviews; to provide you offers by email, mail, telephone, SMS, push notifications, and across other websites, mobile applications, social media, and online services as appropriate; and to otherwise communicate with you as needed or permitted to run our business.

  • To provide you personalized advertising, marketing, and other information we think may be of interest to you. For example, we use your personal information – such as your IP address and device identifiers – to help us or our service providers deliver interest-based advertising and content that is tailored to your individual interests. This includes advertising networks and our data analytics service providers who facilitate customized advertising and marketing services. We, or our service providers, partners, or affiliates, may provide this content via email, mail, telephone, SMS, push notifications, across other websites, mobile applications, social media, or online services, as appropriate. We also may use your online identifiers to enhance and personalize your online and in-store shopping experiences, and to recognize or welcome you to the Sites or Apps. 

  • To perform business reporting, analysis, and research. For example, we use information about your transaction history with us, your general location, and information about your use of the Services to engage in reporting, analytics, and research that helps us operate or improve our business. This includes metrics measuring the performance of our marketing efforts and advertisements that you may see or receive. We and our service providers also may combine, supplement, and update the personal information we collect from and about you, with information collected offline, across other computers or devices that you may use, and from external sources. We also use your information to; to develop new products or services; and to help us analyze and improve the performance, usage and operations of our business overall. We use external software providers and tools to help us perform these analytics.

  • To prevent fraud, comply with applicable law, protect our business, and other purposes. For example, we may use your name, contact information, and other personal information to protect the security or integrity of our business; to prevent fraudulent activity; to assist law enforcement; and/or to comply with our legal or regulatory obligations. We may also use and share aggregated or de-identified personal information for any purpose.

Information We Share

We do not sell personal information. We may share or disclose the personal information we collect from or about you when (i) we notify you or obtain your consent. 

  • Surveys, sweepstakes, contests, and promotions: If you choose to enter into or participate in one of our surveys, sweepstakes, contests, or other promotions, we may disclose your personal information to third parties or the public in connection with the administration of these items, as required by law, as permitted by the official rules, or otherwise in accordance with this Privacy Policy.

  • Sales or transfers of businesses or assets: We may sell or purchase assets during the normal course of our business. If another entity acquires Dog Cake Bakery and/or of any of our affiliates, personal information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties.

  • Legal matters; compliance with the law: We may disclose personal information collected from or about you to the government, insurance providers, or to other third parties to comply with applicable law; regulations; governmental and quasi-governmental requests and investigations; court orders; subpoenas or other legal process; or to defend ourselves in legal matters. We may share your personal information with fraud prevention service providers in connection with suspected illegal activity associated with any of the Sites or our business; to protect against harm to us, or to others; to detect security incidents; or to defend ourselves in legal matters.

Changing Your Preferences

  • Email Promotional Offers. If you do not want to receive emails from us regarding special promotions or offers, you may (i) click the unsubscribe link in the footer of any of our promotional emails; or (ii) contact us using one of the methods in the “Contact Us” section below.

  • Email Promotional Offers. If you do not want to receive emails from us regarding special promotions or offers, you may (i) click the unsubscribe link in the footer of any of our promotional emails; or (ii) contact us using one of the methods in the “Contact Us” section below.

  • Mobile/Telephone Promotional Offers. When you provide us with your telephone number for marketing purposes, we may send you marketing alerts via text message. Standard data and message rates will apply. If you no longer wish to receive mobile alerts from us, you can (i) follow the instructions provided in those messages or otherwise reply STOP; or (ii) contact us using one of the methods listed in the “Contact Us” section below.

  • Push Notifications. When you use the Apps, you may receive push notifications. If you prefer not to receive push notifications, you may adjust your settings on your mobile device to control whether you want to receive these alerts.

Your California Privacy Rights

The California Consumer Privacy Act

If you are a California resident, you may exercise certain rights under the California Consumer Privacy Act (“CCPA”) related to your personal information. The CCPA defines personal information as any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Categories of Personal Information Collected and Disclosed

The personal information we collect, and sources for that information, are described above under “Information We Collect.” It includes the following categories:

  • Personal identifiers, such as name, contact information, email address, signature, IP address, gender, device identifiers, information from your government identification if provided to process a return or exchange, date of birth/age, photos you send us through social media, and other unique or online identifiers;

  • Customer records, such as payment information and other financial account information you provide us to pay for a purchase;

  • Usage data, such as internet and electronic activity information regarding your interactions with our Sites and advertisements;

  • Geolocation data as described above;

  • Audio, video, and electronic data such as call recordings created when you call our customer service telephone numbers, and CCTV video footage from Store security cameras;

  • Commercial and transactional information, such as products and services purchased; purchasing history/tendencies; pet insurance information, such as policy number or the product you selected; your Pals ID number; and

  • Profiles and inferences drawn from the information above.

We do not sell personal information. We may disclose or make available certain categories of personal information to others in order to improve and measure our advertising campaigns; to receive certain benefits or services; and to reach users with more relevant ads and content through third-party tags on our Sites. We do this in order to achieve the business purposes described above in the sections titled, “How We Use Your Information” and “Information We Share.” We disclose these categories of personal information to the following types of recipients in order to fulfill our business purposes:

  • Personal identifiers: Affiliates; financial service providers; vet and pet insurance partners; marketing providers; data analytics providers; IT, cloud, information security and similar providers; and legal/risk service providers.

  • Customer records: Affiliates; financial service providers; vet and pet insurance partners; marketing providers; IT, cloud, information security and similar providers; and legal/risk service providers.

  • Usage data: Affiliates; marketing partners; data analytics providers; IT, cloud, information security and similar service providers.

  • Geolocation data: Affiliates; marketing partners; data analytics providers; IT, cloud, information security and similar service providers.

  • Audio, video, and electronic data: Affiliates; IT, cloud, information security and similar service providers; and legal/risk service providers.

  • Commercial and transactional information: Affiliates; financial service providers; vet and pet insurance partners; marketing providers; data analytics providers; IT, cloud, information security and similar service providers; and legal/risk partners.

  • Profiles and inferences: Affiliates; financial service providers; vet and pet insurance partners; marketing providers; IT, cloud, information security and similar service providers; and legal/risk partners.

We retain personal information as necessary to provide the Services to you, and for reasons such as dispute resolution, compliance with laws, fraud prevention, troubleshooting, and enforcement of our terms of use and other agreements.

Submit a CCPA Rights Request

If you are a California resident, the CCPA gives you the right to request that we disclose the personal information we have collected about you, the categories of sources from which your personal information was collected, our purpose for collection, and the categories of personal information we disclose and to whom. California residents also have the right to request that we delete their personal information, subject to certain exceptions. You may make CCPA requests or exercise these rights at no charge up to twice every 12 months.

If you are a California resident and wish to exercise your rights under the CCPA, you may submit a request by email at info@dogcakebakery.com

In order to protect our customers’ personal information, and as required under the CCPA, we will verify your identity by matching the information provided by you with the information we have in our records. In some cases, we may request additional information in order to verify your request, or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requester. You may submit a request on your own behalf, or you may designate an authorized agent to make a request on your behalf. Authorized agents will be required to provide proof of their authorization, and we may also require that the relevant individual directly verify their identity and the authority of the authorized agent.

The CCPA grants California residents the right not to receive discriminatory treatment for exercising their privacy rights. We respect your privacy rights and we do not discriminate against individuals for exercising their rights.

 

The 2021 CCPA Requests - Reporting Metrics

This section of our Privacy Policy was added in June 2021, pursuant to California Code of Regulations, 11 CCR § 999.317(g); no other changes were made to the Policy at that time.

Between January 1, 2021 and December 31, 2021, we received 0 requests under the CCPA from both California and non-California residents:

Number of Requests Received: 0

Number of Requests Complied: 0
Requests Denied: 0

Requests to Know/Access: 0

Requests to Delete: 0

Requests to Opt-Out of Sale: 0

 

The mean number of days for processing requests to know/access, and requests to delete, are 0 respectively. As disclosed herein, because we do not sell personal information, we do not receive or maintain statistics regarding requests to opt-out of sales.

Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time. When we do, we will post the changes on the Sites or Apps. Please visit this page periodically so that you will be apprised of any such changes. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.

Contact Us

If you have any questions or comments regarding this Privacy Policy or any of the practices described herein, you can contact us by:

  • Calling Customer Service at (619) 503-0263

  • Email us at info@dogcakebakery.com

  • Writing us at Dog Cake Bakery LLC, 14781 Pomerado Rd. #537, Poway, CA 92064.